Sunday, February 17, 2008

Assignment 0 Revisited...

Well just a little remind to all of us here how irritating bad designs are!!!

I hereby proudly present the NUS A1/A2 buses!!!


D^__^MN BAD DESIGN!!!

Sunday, February 3, 2008

Assignment 2: Pressure? Pleasure? Press here?

Subject:
Fantasia Chu
29 years old
“Tai Tai” living in a bungalow along Bukit Timah in Singapore with her husband.

working experience
Started working since graduated from Singapore Polytechnic. She has changed 8 jobs in 2 years due to low pay, high workload and pure laziness. Stopped working at the age of 23 after she found a very rich boyfriend, Jerk, then 30 years old.

ATM machine
Jerk is a total playboy who took over his father’s company and earned his first million( or his father’s 68th million) when he was 22 years old. He drove a silver Porsche Boxster which cost SGD 266,342 and own 3 bungalows and 2 condominium units. However, it was quite obvious that Fantasia was quite a playboy predator and managed to hook him up and kept him from “playboy’ing” further.

Present
Fantasia now wears a long, perm hair dyed reddish brown. She has a “beauty mole” at the top right corner of her thick, luscious lips. She always wear a pair of shades on her head to be in style as well as securing her fringe from falling over and covering her thick eye shadows. She wear thick make-ups and lots of glitters and “bling bling” plus diamonds accessories. She would hang her Chanel Designer Handbag halfway near her elbow and give it a slight swing to attract attention when she goes out. Her leopard print dress would fit nicely on her and showed off her sexy hips. She doesn’t drive, but she do has a personal chauffeur who drives her anywhere at her command. She loves toying with males mentally and hence loves to wear conservative clothes with wild and sexy animal prints.

Routine
Fantasia usually spent her day waking up very early in the morning to make up and goes to high class hotel for breakfast with Jerk. After breakfast, Jerk would “go to work” while Fantasia would go back home and make appointments with her “Tai Tai” friends to go shopping together. They would shop and buy clothes which they would find them “not pretty” after a few days. After shopping, they would go for high tea and gossip about everything possible on Earth and eating Tiramisu and drinking milkshake while complaining “Do you think I put on weight? I think I’m fat.”

Her husband would self declare work ends at 4pm and return home to find her crying and wiping her tears while watching Korean drama. Right before going to bed, she will run on her track mill while eating chocolate donut while Jerk would be reading his FHM and playboy magazines. The only occasional conversation would be something like:

“Jerk, I saw a diamond ring the diamond so so big!! Soooo pretty!!”

“My credit card is on the table.”

“Okay.”

She would then end her day at 9pm after applying facial mask and moisturizer so that she can wake up early the following day for her breakfast at yet another 5 star hotel.



Physio-pleasure
Her life requires not much physical activities except for shopping and traveling overseas and walking to her favorite spa. She looks after her legs by going for occasional foot rubs and pedicure – appreciation pleasure

She would go to her favorite spa every other day to keep her body in shape. In addition her everyday treadmill session helps her fit into any clothes she likes. – need pleasure

Her thick make-up hides any “defects” on her face when she goes out. It also attract attention on the streets which gave her a sense of victory and achievement. – need pleasure


Socio-pleasure
Loves showing off how rich she is to her fellow Tai Tai. Loves hanging out with them and gossiping about how hot that dancer in that stripe club is. – appreciation pleasure.

Talking to her “Tai Tai” khakis is a common thing for her everyday. Alone at home with the maids, loneliness usually strikes. Being too lazy to walk 2 metres to the phone, she would call using her handphone while soaking in the hot tub. – need pleasure


Psycho-pleasure
She is someone who loves romantic things. However, her husband would semi-ignore her whenever he comes home from work. Thus she loves to watch Korean drama and often dreams to be the lead actress in the show - need pleasure
Mistake: Well I learnt in class, this may not really be considered as a psychological need. Lets say the I change the story to "She lives in a very dull home and hence always watches comedies to brighten up her life. She feels very happy from the laughing at the shows." I guess this can then be considered psycho-pleasure right?

Taking self pictures excite her the most. She loves taking photos and uploading them online and make the whole world look at her photos. Makes her happy and excited. – appreciation pleasure



Ideo-pleasure
She likes to be seen as a queen at home and an goddess on the streets. She is the center of the world and she is always gaining attention wherever she goes. – need pleasure

She wants to portray an image of conservative sexiness and hence she would always choose clothes that are abit conservative but yet sexy in some sense and tries to play with the mind of male passerby. – appreciation pleasure

Unreasonable when frustrated, she believes that money is always right, and hence, she is always right. Nothing should stand in her way. Nobody should blocks her way. She is the rules and regulations. She IS the world. – need pleasure



Handphone Specs:

Appearance:
- Gold plated cover with embedded diamonds surrounding the border. (affective)
- Reflective surface to use as a mirror for touching up on her make up. (affective)


Display
- 262,144 colours TFT display protected by scratch-resistant sapphire coated glass (affective)


Operating Frequency:
- Triband GSM 900 / 1800 / 1900 MHz



Imaging:
- Integrated 6.0 megapixel camera (practical)
- Video recording and streaming (practical)


Dimension: (affective)
- Volume: 52cc
- Weight: 120g
- Length: 108mm
- Width: 38mm
- Thickness: 15.4mm


Memory:
- 1 GB internal memory with 2 memory card slots supporting up to 4GB each (practical)


Multimedia: (affective)
- Designer ringtones composed by renowned artiste from over the globe. (affective)
- Integrated digital music player for MP3, MP4, AAC, eAAC, eAAC+ and WMA formats
- Integrated FM radio


Messaging: (practical)
- MMS, SMS, Email in 47 languages
- Virutal keyboard for inputs.


Connectivity: (practical)
- Bluetooth 2.0 with Enhanced Data Rate
- Remote over-the-air (OTA) device-to-device synchronisation with SyncML


Browsing: (affective)
- xHTML browser over TCP/IP
- Full OMA Digital Rights Management for content protection - including forward lock for content
protection, combined delivery, separate delivery and superdistribution
- Full upload/download to websites, blogs, photo albums

Saturday, January 26, 2008

Assignment 1: Visceral, Behavioral and Reflective aspects...

Now, talking about the 3 terms visceral, behavioral and reflective, the first item that came to my my is a can opner. I don't exactly know why but it just came SHOOOOOOOOOOO into my mind... Anyways these are the 3 different types of can opener that i have used before and is most common to everyone.


Visceral: The Army Opener



Well this isn't really the Army can opener but somehow it gives me this feeling... Haha...


Behavioral: Small, not easy to use, requires alot of strength


Visceral: Very army-like, cute, cool, portable.


Reflective: Won't use if given a choice, not effective and not efficient, not cheap



Behavioral: The Snap Opener
With the appearance like a normal scissor, one got to snap the "teeth" of this opener into the top of the can before starting to open the can.

Behavioral: Fast, easy to use, efficient.

Visceral: "present" look, simple.

Reflective: Not easy to handle if one has no experience with it before, not fun to play with.


Reflective: The ALL Opener


Other than the normal functions of a normal can opener, it has other useful functions as well.

Behavioral: Multipurpose, easy to use.

Visceral: high-tech, cool.

Reflective: Not a very common thing that we can see in most homes, light and fool-proof.



Reflections

As we can see, there are many products in the market and yet even more varieties of the same product. I feel that these variations are targeted at different people.

For instance, the "Army Opener" may be targeted at people who travel alot and requires a small and portable can opener. On the other hand, the "Spear of Poseidon" may be used by people of the older generation who do not like changes and are used to the "old fashioned" can opening style whereas the "Snap Opener" is more for the younger generations like us who can't open a freaking can for nuts if we were to use the "Spear of Poseidon".

I believed that the different appearances, as discussed in class, served different purposes in attracting and affecting the emotion of different people groups and hence "convinced" them to buy and use it.

For me, I think I'll choose the "Army Opener" 'cos i find it really quite fun to "play" with, although very troublesome.

Oh well, and if all else fails and you desperately needs to open a can, call "1800-122-OpenCan" and this guy will come help you with it... =X

"I am your Father! Give me the can and ANY can opener... I will open the can!"


Friday, January 18, 2008

Assignment 0: How do you use this thing?

Hmmm... So now, this IS a clock... I've blocked out the brand of the producer of this clock in case just in case i'm sued by the company or being penalized for publicity.

If you turn it around, you will notice that there's no way you could set the time or date or alarm or whatsoever ALTHOUGH all these functions exists. There's no instructions in the box where this clock came in. It took me some time before i managed to "break it apart"...


Ohhhhhhhhhhh........... So this, is how i use the clock eh? You got to press in the round cover and then twist it anti-clockwise in order to open it. I didn't guess it at first because by pressing the round cover, the backlight, which allows you to see the time in dark, will light up!! I didn't expect a button to be able to twist and open up!! Buttons are supposed to afford pushing not twisting!!

Testers' Reaction:
Mom -
Reaction: "I don't know how to use. Go and ask Papa."
Impression: "No i don't like this brand don't use it loh"

Dad -
Reaction: ".......... What is this?"
Impression: "I think I buy those $3 no brand one better than this."

Michael -
Reaction: "Hahaha... This one for me to kick one la!"
Impression: "I tell you la, you wait for me go invent a Michael brand sure better than this 100 times...

Baby cousin - Did not say anything at all but she's the only one who could opened it. She put it on the ground and kicked the "ball" and it cracked open...

Self-Reflection:
I feel that although the clock looks good outside, the operation of the clock is not very good at all. The producer could at the very least add a user manual in the box which comes with it. Else 2 tiny buttons could be added to the "legs" or base of the clock. I'm sure it wont affect the appearance much.

However looking at the other side of the story, the user only needs to set the time once when he/she first got it. Thus it wont affect the usability of the clock. The only problem left is the setting of the alarm. Since I'm always using my mobile phone as my alarm clock, there wont be any problems at all!!! Yeah!!

In conclusion, this little clock looks cool and cute and the appearance is no doubt not that bad at all, however given a choice, I would NEVER get it ever again!!! Haha...

The RPG of Enlightenment...

I'm so gonna level up this semester... I'm gonna gain USER EXPERIENCE~~~

*Bling*
Kayv-man has advanced to Level 2!!